Hi, I'm Jon 👋

Solutions Architect @ Snowplow.

From Australia. Based in London.

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My background

For the last decade, I have helped global brands deliver best-in-class data infrastructure and solutions. Everything from data strategy, measurement, collection, transformation, modelling to activation.

My key expertise lies in end-to-end data infrastructure and analytics consulting across product and marketing domains to drive tangible business value through revenue uplift, cost optimisation and risk mitigation.

With experience partnering with companies of all sizes from small startups to global enterprises in finance, retail, media, insurance, government, sports and travel, I am just as comfortable as talking code with developers as articulating the commercial value of technical initiatives with senior business executives.

Some outcomes I have delivered includes ingestion of online & offline data sources, Customer 360 Views, data-driven audience personalization, 3rd party channel activation and self-service analytics.

Come and say "Hi" over on LinkedIn!

From the blog

(All opinions shared are my own and do not reflect those of my employer)

Adopting a Warehouse-First Approach for Digital Analytics

What is a warehouse-first approach to digital analytics and how it can help solve some common problems and pain-points of traditional packaged analytics tools.

Jon Su

5 min read
Data Contracts in Behavioural Web Data Collection

Introduction to data contracts and how they can adapted from the data engineering domain & used to help drive better data quality in behavioural web data collection.

Jon Su

5 min read
Taming the Wild West: Applying Software Engineering Principles to Web Analytics

How software engineering approaches and best practices can be abstracted and applied to analytics tagging implementations

Jon Su

5 min read