Blog

Why agent observability tools are not the same as understanding your customers, and what a new paradigm of "Agentic Analytics" could look like as customer-facing agents become a new interaction layer.

What it really means to be "real-time", which use-cases are actually suited to real-time analytics, and the challenges and design choices involved in building real-time infrastructure.

What is a warehouse-first approach to digital analytics and how it can help solve some common problems and pain-points of traditional packaged analytics tools.

Introduction to data contracts and how they can adapted from the data engineering domain & used to help drive better data quality in behavioural web data collection.

How software engineering approaches and best practices can be abstracted and applied to analytics tagging implementations