Event Data

Why agent observability tools are not the same as understanding your customers, and what a new paradigm of "Agentic Analytics" could look like as customer-facing agents become a new interaction layer.

What it really means to be "real-time", which use-cases are actually suited to real-time analytics, and the challenges and design choices involved in building real-time infrastructure.

What is a warehouse-first approach to digital analytics and how it can help solve some common problems and pain-points of traditional packaged analytics tools.